RIH Sport Amsterdam

RIH Sport Amsterdam - Custom Bike Fitting & Design

RIH Sport Amsterdam is a specialized bike fitting service with deep roots in Amsterdam's cycling culture, tracing its heritage back to 1921 when brothers Willem (Wim) and Joop Bustraan established their business in the working-class Jordaan neighborhood. This rich history of nearly a century in the bicycle industry has shaped their expertise in creating truly personalized cycling solutions.

Personalized Approach to Bike Fitting

What sets RIH Sport apart is their philosophy that "a good rider specific bike design consists of two parts" - focusing intensively on the rider's individual physiological properties rather than relying on generic formula-based methods. They understand that every cyclist is unique: some have flexible lower backs while others don't, some have long muscles while others have different anatomical characteristics. These extremely personal factors are at the core of their fitting methodology.

Beyond Standard Fitting

RIH Sport goes beyond traditional bike fitting by offering complete custom bike design services. They can work with existing bike fitting results from other fitters if preferred, using those measurements as the foundation for designing a bicycle that perfectly matches the rider's optimal position. Their approach determines the ideal positioning of saddle and handlebars relative to the bottom bracket, taking into account each rider's specific physiological characteristics.

Experience & Heritage

The business has been passed down through generations, with Willem Jr. taking over in 1948 and partnering with Wim van der Kaaij, who learned the trade from an early age as an apprentice. This multi-generational expertise ensures that traditional craftsmanship meets modern fitting techniques.

Who They Serve

RIH Sport caters to cyclists who understand that proper bike fitting is crucial for comfort, performance, and injury prevention. They serve riders who want more than just standard sizing - those seeking a truly personalized approach that considers their unique anatomical and physiological characteristics. Whether you're a recreational cyclist or serious enthusiast, their century of experience in Amsterdam's cycling scene provides the foundation for exceptional service.